Sometimes it’s what you don’t do that makes headlines. Porsche AG proved this last year by earning quite a bit of press when they sat out the NAIAS (North American International Auto Show) in Detroit, and it looks like they’re about to do the same in 2018. Here’s why that is, and a preview of what 2018 brings to the company’s auto show appearances — as well as the .
There was a time when auto shows were less common than they are now. However, the last decade has seen a profusion of new shows in emerging markets like China, as well as a growing automotive presence at shows like CES. An exhibit at one of these shows presents some significant logistical and financial hurdles, so a smart company needs to weigh its ROI against the literal and somewhat less tangible costs involved.
It’s also worth looking at a broader context. Porsche has already debuted two of its most promising future models elsewhere. The wraps came off the 2019 at last year’s Frankfurt Auto Show (close to the company’s home turf in Stuttgart), and the has been shown often enough by now that the company may have decided to keep its powder dry for now.
There’s something else at work here, too. As a company with a long history and a towering reputation, it’s not as though Porsche cars need much help getting attention. The higher-ups at Porsche AG know that their vehicles will earn plenty of praise from the automotive press, and plenty of long, appreciative looks (to say nothing of long, enjoyable drives) from those who take the time to stop by their Porsche dealerships. When you’ve got that going for you — and a team like we’ve got here at Porsche Nashua — what’s one auto show more or less on the calendar? You won’t even have to put up with crowds. Just visit our showroom at 170 Main Dunstable Road in Nashua, NH.