When the Porsche Cayenne was introduced in 2004, it took everyone — Porsche of Nashua and other Porsche dealers, the press, and our Manchester customers alike — by surprise. Coming from a brand that was known for halo cars like the Porsche 911 and the Porsche Boxster, a performance SUV seemed an odd fit. Given the company’s attention to detail and stubborn insistence on quality, what many assumed would be a laughingstock gave Porsche the last laugh; the model is a perennial sales leader. What’s more important, strong sales from the likes of the 2016 Porsche Cayenne pay handsome dividends elsewhere.
There’s something that’s too often overlooked in the auto industry. Innovation doesn’t come cheap. The ability to compete in Le Mans racing, and to build hypercars like the Porsche 918, aren’t just a matter of bragging rights. Those cars, built with cutting-edge techniques and technology, serve as limited-edition test beds for some expensive but very forward-looking tech. Doing that in a production car presents obvious risks, so being able to take something more of an artisanal approach allows Porsche to experiment, and then to allow the bits that work to gradually filter their way down to the production side of things.
Put more simply, today’s sales of the Porsche Cayenne bankroll tomorrow’s successes, and the kinds of groundbreaking design and engineering features that will ensure that tomorrow’s Porsche cars and SUVs remain competitive. Thanks to a drive train that includes V6 and V8 engines that range from 300 to 570 horsepower, plus all the luxury and performance you’d expect, these are Porsche vehicles through and through, even if their off-road ability and 23.66 cubic feet of cargo space (up to 62.86 cubic feet behind the first row) and SUV body style seem atypical for the brand.
Find out more about the 2016 Porsche Cayenne and its smaller sibling, the 2016 Porsche Macan, today by visiting the Porsche of Nashua showroom. We serve drivers from Manchester, NH to Westford, MA, but most importantly, we’re here to serve you.